OVerseas creator familiarisaton trips
Problem
International creators from Singapore and Malaysia were unfamiliar with KiN Hotel despite growing interest in HCMC as a travel destination.
Solution
We curated intimate fam trips for 16 SG & MY creators across 2 trips — going beyond typical tourist itineraries to explore hidden gems, local insider stories, and authentic moments. Each trip was creator-designed, focusing on storytelling and real connections over photo ops.
results
1.45 million impressions
10% increase in KiNfluencer sign-ups
~5% increase in bookings
