PRIVACY POLICY

This Privacy Policy explains how Atlas Media Group Pte Ltd (“Atlas Media Group”, “we”, “us”, “our”) collects, uses, discloses, and safeguards personal data when you visit our websites, interact with our social channels, participate in our creator programs, attend our events or media trips, or use our services. We are incorporated in Singapore and operate globally.

By using our services, you acknowledge that you have read and understood this Policy.

1) Who we are & roles

  • Controller: For most activities (e.g., our website, newsletter, creator applications, event registrations), Atlas Media Group is the data controller.

  • Processor for clients: When brands hire us to run campaigns, we may process personal data on their instructions (e.g., managing creators and reporting performance). In those cases, the brand is the controller and we are the processor.

Registered country: Singapore

2) What we collect

The personal data we collect depends on how you interact with us:

Website & marketing

  • Identifiers and contact info (name, email, company, job title, phone)

  • Marketing preferences (newsletter opt-ins, event RSVPs)

  • Device/usage data (IP address, cookie IDs, pages viewed, links clicked, approximate location, browser and device type)

Creators & talent (KOL/UGC/ambassadors)

  • Profile data (name, email, phone, country, social handles, audience demographics you choose to share)

  • Professional info (niches, portfolio links, past collaborations, rates, availability)

  • Performance & campaign data (content links, reach, engagement, UTM/affiliate results)

  • Payment & tax details (bank info, PayPal/Stripe ID, invoicing details; we do not store full card numbers)

  • Travel data for media trips (passport/visa info, flight details, accommodation preferences, emergency contact). Where provided by you, dietary needs or medical notes are treated as sensitive and used only to support trip logistics.

Brand clients & partners

  • Business contact info (work email, phone, role)

  • Contract, billing, and communications history

  • Campaign briefs, approvals, and performance reports

Events & media trips

  • Registration info, attendance status, photos/video captured at the event (with notice)

  • Logistics data required to operate the event/trip safely and lawfully

Careers

  • CV/resume, references, eligibility to work, and interview notes

We collect data directly from you, automatically via cookies/SDKs, and from third-party sources (e.g., public social profiles, creator marketplaces, analytics/affiliate platforms, and brand partners).

3) How we use personal data

We use personal data to:

  • Provide and improve our services, sites, and apps

  • Evaluate and onboard creators; match creators to briefs; manage KOL relationships

  • Plan and operate content productions, event activations, and overseas media trips

  • Communicate with you (service messages, updates, marketing with your consent or as permitted by law)

  • Measure campaign performance, run analytics, prevent fraud and abuse

  • Fulfil contracts and legal obligations; maintain records; handle disputes

Legal bases (where applicable, e.g., EU/UK): consent, contract performance, legitimate interests (e.g., running and growing our business, securing our services, reporting on campaign performance), compliance with legal obligations, and vital interests (e.g., emergencies during travel).

4) Cookies, analytics, and ads

We use cookies and similar technologies to run the site, remember preferences, and analyze traffic. Some partners may provide measurement or advertising services that infer interests from your interactions. You can manage cookies in your browser settings and, where available, in our cookie banner.

Global Privacy Control (GPC): If your browser sends a GPC signal, we treat it as a request to opt out of “sale”/“sharing” for cross-context advertising where required by law.

5) When we share data

We share personal data with:

  • Service providers/processors (hosting, analytics, email/SMS tools, payment and invoicing, travel booking agents, production vendors, insurance for trips)

  • Brand clients (campaign deliverables and performance reports, where relevant)

  • Legal, safety, and compliance (if required by law, to protect rights, safety, or enforce agreements)

  • Business transfers (in the context of a merger, acquisition, or financing)

We do not sell personal data for money. Some jurisdictions consider certain analytics/advertising disclosures a “sale” or “share”—see Your Rights (below) for opt-out options.

6) International transfers

We operate globally. Your data may be stored or processed in countries outside your own (including Singapore, the EU, the UK, the US, Australia, and others). We use appropriate safeguards for cross-border transfers, such as contractual protections and requiring vendors to meet comparable standards.

7) Data retention

We keep personal data only as long as necessary for the purposes described, for the duration of any contract, and to meet legal, accounting, or reporting requirements. When retention is no longer required, we delete or anonymise data.

8) Security

We use administrative, technical, and physical safeguards appropriate to the nature of the data. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

9) Your privacy choices & rights

Your rights depend on your location. Subject to applicable law, you may have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate or incomplete data

  • Delete/erase your data

  • Port your data to another service

  • Object to or restrict certain processing

  • Withdraw consent where processing is based on consent

  • Opt out of marketing communications at any time (use the unsubscribe link or contact us)

  • Opt out of “sale”/“sharing” for cross-context behavioral advertising where applicable

  • Limit use/disclosure of sensitive personal information where applicable

To exercise rights, email privacy@atlasmediagroup.com with your request and enough information to verify your identity. We will respond within the time required by law.

Creators on client campaigns: where we act as a processor for a brand, we may redirect your request to that brand/controller.

10) Region-specific information

Singapore (PDPA): You may request access and correction, and withdraw consent at any time (subject to legal/contractual limits). For overseas transfers, we take steps to ensure a comparable standard of protection. Singapore’s Do Not Call rules may apply to marketing messages.

EU/EEA & UK (GDPR/UK GDPR): Atlas Media Group is the controller for our direct activities. You may contact us to exercise GDPR rights listed above. You also have the right to lodge a complaint with your local supervisory authority.

United States (including California): If you are a California resident, you may have CPRA rights to know/access, delete, correct, opt out of sale/sharing, and limit use/disclosure of sensitive personal information. We do not sell personal information for money. To opt out of “sale”/“sharing,” use your browser’s GPC signal or contact us. We do not knowingly process personal information of children under 16 for targeted advertising.

Brazil (LGPD), Australia, Canada, and others: We honor rights comparable to access, correction, deletion, portability, and objection where provided by local law. You may file complaints with your local data authority.

11) Children’s privacy

Our services are not directed to children. We do not knowingly collect personal data from children under the age required by local law (e.g., 13 in the US, 16 in parts of the EU) without appropriate consent. If you believe a child has provided personal data, contact us to request deletion.

12) Events, photography & media trips

When you attend our events or trips, we may capture photos/video and use them for documentation and marketing with appropriate notice. For overseas media trips, we process only the travel information needed for bookings, safety, insurance, and visa support, and we restrict access to authorized personnel and vendors.

13) Automated decisions & profiling

We may use analytics and scoring to help match creators to briefs or to prioritise outreach. These processes do not produce legal or similarly significant effects without human review. You can object where applicable by contacting us.

14) Third-party links and platforms

Our services may link to third-party sites or embed third-party tools (e.g., social platforms, analytics, ad networks). Their privacy practices are governed by their own policies.

15) How to contact us

Email: hello@weareatlasmedia[dot]com

If you have an unresolved concern, you may contact your local data protection authority.