SG60 Creator activation with workshop
Problem
Mandai Wildlife Group faced a familiar challenge: traditional hosted visits were generating safe, generic content with little differentiation
Solution
We designed a creator-led experience at Rainforest Wild — starting with a storytelling workshop, then activating 35 creators across Mandai Parks under a shared nostalgia theme
results
444,000+ total reach
46% above performance benchmarks
11,000+ engagement
