Creator activation
Problem
Waterbomb HCMC was entering Vietnam for the first time and needed a high-impact way to generate immediate awareness for KiN amid a crowded festival landscape.
Solution
We activated 150+ local and regional KOLs to experience the festival and create live content, positioning KiN as a key lifestyle partner.
results
Over 700,000 impressions generated by Vietnam-based KOLs.
Over 750,000 impressions generated by international KOLs.
kin activation booth
Problem
Festival attendees didn't know KiN was Waterbomb's official hospitality sponsor, and local brand awareness was low.
Solution
We built a gamified activation booth at the centre of the festival grounds, where attendees completed interactive stations to win prizes while organically experiencing KiN's community-first hospitality.
results
13,000 visitors experienced the KiN activation booth
100+ new sign-ups
200+ organic social mentions of KiN Hotel
